Revolutionary Bose auto suspension tech to hit the market after 20 years

Well - it's like that with all new tech. Someone invents something cool, they capitalzie on it. Other people invent something similar - evolution happens.

Or - someone invents something cool, it's never fully adopted - tech dies.

A good example of that was the rotating air cooler I saw a prototype of a few years ago, where the actual copper fins rotated instead of just air blowing through them - it was super effective, but very expensive to produce...so it died.
In the US, since patent laws were revised several years back, you cannot patent an idea.

Basically, what I said was meant to convey that while the end result may be the same, the means of getting there may be entirely different. One company's "smooth ride" may not share enough common means of achieving it that it would be considered an infringement on another company's patent.
 
Bose did make quality audio, back in the 90s. There are much better and cheaper options available today.
As I see it, the one thing that has remained consistent with Bose throughout the years is their Marketing. Unfortunately, marketing does not make any company's product "quality."

I once worked with a guy in the 90's who was seriously into audio. He's still a "friend"of mine and he is now director of audio research at a major company - I won't share the company name for his privacy.

However, I once mentioned to him "Bose' direct/reflecting concept, and, IIRC, his response was along the lines of that direct is better because the reflected sound tends to make sound reproduction muddy.

I have a LCR setup on my home theater.I'm not sure anyone could spend $5K on Bose like I did on those three speakers, however, I'd match them against Bose any day. I've also got a 15" powered subwoofer. There's no way that Bose' tiny cube speaker/subwoofer combo would sound anywhere near as good as my system - and, as I said before, for what one would pay for Bose' tiny cube/subwoofer combo, anyone could get something that sounds better, on the same source material, for less than the cost of the Bose system.

As I see it, Bose' success has always been based on their marketing - that targeted people who knew no better.

And Bose success in the audio realm does not necessarily mean that they would have the same success in ride smoothing.
 
It's still impressive after all these years, but I think it comes with a lot of risks in term of driving. The feelings you get from the chassis are very important for your safety.
With a tech like this, people might not feel anymore when they need to brake.

Feelings will just be different and the feedback is similar. New drivers will not notice it and for the others It's only a matter to adjust their style.
 
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